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Budget-Friendly Tips to Success for Small Businesses

Tuesday, August 28, 2012

Plenty of small businesses follow tips that cost less and are technology savvy. These multimedia tools to manage, promote and market their business, reduce expenses and increase their revenues. These tools can be easily accessed, user friendly and cheap or even free.

Google it

Google offers so many free services that can help small businesses. Google has a tool called Google Places that lets business owners register the services and products of their business in their database of your specific business. Once someone searches for these services and products locally, your business shows on the list. This service is a big hit with businesses that are after a local crowd.

Flyers

Many sites online have templates and designs for flyers. Try going to sites like Microsoft and use the many different free templates that people made. Look for a design that fits your business. These templates have been preformatted so that they have a professional feel and look. This means that you don't need to get a professional graphic artist that might cost a lot to make your flyers. Once you have a flyer, you can distribute these or even place them in bulletins.

Free hosting services

Save money and time by using Google Docs. This free service is made for small businesses and has tips on how to succeed. This service lets small business owners upload different kinds of notes and documents where people collaborate and share them. You don't need to get hosting services to share important documents. The service is great since it tracks shearing which means it's easier to manage.

Groups

If you are looking for people who have the same interest as you do, but do not know where you can find them, look for or make a group. Thanks to social networking sites, you can find people easier by making communities and groups in LinkedIn and Facebook. These social networking sites were made to get people connected with people who share the same traits, ideas, personalities, goals, etc... members of these groups are most likely interested in your business.

Virtual phone systems

You can set up virtual phone systems and make your very own advertising channel while saving money. So many virtual phone systems available today are affordable, flexible and user-friendly. With the correct leverage, a virtual phone system can take you very far. You can minimize the need of answering services, setting up multiple extensions and even provide better support for your customers and clients.

Marketing Success for Small Business - From Local to Global to Local

Wednesday, August 8, 2012

Small business marketing success has gone full circle. Several decades ago people did business only with other businesses in their town or nearby city. Word of mouth marketing was prevalent and most helpful. But small businesses longed for a way to have a larger reach.

By mid-1995 or so, it looked like small businesses had been handed the best present they could ever receive and that was the emergence of the internet. I write from the heart about this as my destination/business was one of the early adopters of the internet and suddenly we were able to successfully compete with other destinations. Compete not just in our state but globally as well. We were able to "market to the masses" and we made the most of the opportunities the internet presented us with. The internet truly has been a gift to small business - it leveled the playing field and for those who embraced it, the rewards were fantastic.

But everything in life is cyclical. After years of marketing to everyone suddenly "local marketing" is back front and center. Through social media marketing small businesses can now narrow their focus; they can target their specific niche. When done properly, social media marketing can provide a fantastic option to spending large amounts of money via traditional marketing methods. And, it can provide a wonderful increase in business too! (Again, I know this as this is exactly what happened with my social media marketing experience).

Have you spent time learning about local online marketing? Are you connecting with your customers the way they want to connect with you? Are you connecting via search engines and directories? Are you ready for the shift back to local marketing with the new "word of mouth" being social media outlets?

Are you ready for more business? Because that's exactly what will happen if you embrace social media and local online marketing.

Take Your Business to the Pinnacle of Success With Small Business Grant Money

Monday, August 6, 2012

You dream of making it big in the world of small business but back off from the idea, thinking about your financial status. But now with small business grant money you can turn this dream of yours into a reality. Small business grant money can be availed readily in recent times. Obama's government awards billions of dollars in the form of grant money. Check out the following steps to receive small business loan money in easy steps:

o Select a business that best suits you. Every superb projects starts off with a dream which later turns out to be something tangible. If you dream of starting your personal business but lack the needed funds then make sure to apply for a business loan.

o After choosing your desired business type, you need to prepare a business plan. Make sure to set an accurate budget as well. After establishing your start up requirements, you need to start shopping for the needed grant.

o There are different kinds of business grants which provide different benefits. However, you need to be a bit careful when it comes to choosing the right kind of grant. Keep in mind that each grant has certain requirements and you need to meet their criteria's for qualifying for the grant.

o Make sure to go through the application guidelines carefully when it comes to applying for the grants to start off with your business.

o After making the decision to apply for these grants, make sure to fill up the application accurately and completely. If you write an improper grant then chances is quite likely that it will get rejected.

o Make sure to write a grant that is an edge above your competitors. This maximizes your chances of getting the grant.